February 4th, 2010
What do you know about your customers?
Think about this for a min “Today, if you go to an important meeting and you haven’t bothered to Google the person and their company, it’s practically an offense. Your about to spend an hour together and you couldn’t be bothered to look them up? It’s expected, no longer amazing.”
With the Internet being what it is today there is a lot of information you can find out about someone for the sake of establishing a better more personal relationship. The business you are in is based on a foundation of strong transparent relationships. What do you know about your customer so the next time you meet with them they are impressed that you remembered. Remember showing up just as a business person isn’t all the matters today. Learn to connect and find the little things that make a big difference.This post was sparked by an article I read from Seth Godin’s blog. Called
What’s expected vs. what’s amazing
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2 Comments
I’d take it a little bit beyond google. I look up my clients on Linkedin. Google tells you all sorts of stuff, some of it true. Linkedin is how your customer WANTS to be seen by others. Especially for professionals, it is a place where they can brag a little.
If I see a prospect on Linkedin I ask them.. “Did you find me on Linkedin?” or if I see we have a shared connection “Did Mr. Underhill recommend me?” Guess what, now they will take the time to look ME up on Linkedin, but I didn’t have to tell them to…
Geordie you make a great point. One thing about social media that is great like Linkedin, Twitter, and facebook has to do with SEO. Lots of agents today don’t realize how using these tools really push you to the top of Search. Just recently Google launched Social search so this means that when you do type in a name and if that person is highly active on Facebook, or Linkedin then they will in many cases show up in a 1st, 2nd, or 3rd place in search.
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