Comments on: News Paper Advertising REALLY? http://michaeldfanning.com/news-paper-advertising-really/ michaelfanning Sat, 19 May 2012 20:15:14 +0000 http://wordpress.org/?v=2.5.1 By: Michael Rahmn http://michaeldfanning.com/news-paper-advertising-really/#comment-50 Michael Rahmn Thu, 16 Jul 2009 20:14:40 +0000 http://michaeldfanning.com/?p=63#comment-50 Thanks for sharing the stats mike. Of course, I think the answer is to <a href="http://listingnumber.com" rel="nofollow">measure the response to everything</a>, including print (and other off-line). It may well be that newspaper advertising has a place in the mix. What's silly to me is to continue to spend 90% of your marketing budget on something, not track it, and then argue about it's value. Advertising should have a return-on-investment. Many brokers seem to treat it as an unavoidable expense. Thanks for sharing the stats mike. Of course, I think the answer is to measure the response to everything, including print (and other off-line).

It may well be that newspaper advertising has a place in the mix. What’s silly to me is to continue to spend 90% of your marketing budget on something, not track it, and then argue about it’s value.

Advertising should have a return-on-investment. Many brokers seem to treat it as an unavoidable expense.

]]> By: Greg Perry http://michaeldfanning.com/news-paper-advertising-really/#comment-49 Greg Perry Thu, 16 Jul 2009 19:56:35 +0000 http://michaeldfanning.com/?p=63#comment-49 Thanks Michael, Great info. Gives us the tools to position Seller marketing correctly! Thanks Michael,
Great info. Gives us the tools to position Seller marketing correctly!

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